Lately, when watching high-profile sporting events like the NBA Playoffs, you may have noticed a rash of commercials for artificial intelligence (AI) companies. While average commercials strive to show off new products or services or recruit new customers, these AI commercials seem to have a different primary objective. They seem to target goodwill.
Heartwarming commercials show families bonding over AI-generated memories, where AI brings life to old family photos. Emotional voice-overs promise connection, creativity, and even nostalgia. These AI companies are trying to sell people a good reputation.
This strategy should tell us something. Companies don’t often spend millions trying to make you feel good about their brand unless they know, deep down, that you don’t trust it.
READ MORE: https://www.zerohedge.com/ai/ai-losing-pr-battle-and-consequences-could-be-huge
