Shares of Victoria’s Secret surged a mind-boggling 40% in the U.S. morning cash session after the bras-and-lingerie retailer delivered a stronger-than-expected first quarter, boosted its outlook, and showed signs of a turnaround plan in motion.
Net sales rose 15% to $1.56 billion in the first quarter, beating guidance, while comparable sales increased 13%, signaling that CEO Hillary Super’s turnaround plan is gaining traction as product innovation, stronger regular-price selling, and renewed brand momentum drive shoppers back into stores and online.
